Effective Date:
Welcome to Trend Scoop Globally. We are committed to protecting your personal data and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it when you visit our website, mobile application, or use any of our services.
1. Who We Are
Trend Scoop Global is a digital news and current affairs platform dedicated to providing timely, insightful, and meaningful global coverage.
2. Information We Collect
We collect personal data primarily to provide, maintain, and improve our news services and to personalize your experience.
A. Information You Voluntarily Provide
We collect personal data that you voluntarily provide to us when you register for an account, subscribe to our newsletter, post comments, or contact us directly.
| Category of Data | Purpose of Collection |
| Identity/Contact Data | Name, email address, password (encrypted), and country/region. |
| Content/Feedback Data | Any information you submit in comments, forums, surveys, or when contacting customer support. |
| Subscription/Payment Data | Information related to paid subscriptions, such as payment method details (note: actual payment details are processed by third-party providers, not stored by us). |
B. Information Automatically Collected (Usage Data and Cookies)
When you access our services, we automatically collect certain data from your device and your activity on our site.
- Log and Usage Data: Information like your IP address, browser type and version, operating system, referring URLs, pages viewed, the time and date of your visit, and the time spent on those pages.
- Cookies and Tracking Technologies: We use cookies, web beacons, and other tracking technologies to collect and store your preferences and information about your browsing activities. These are used for:
- Functionality: Remembering your login status and site preferences (e.g., font size, language).
- Performance/Analytics: Understanding how you use our site (e.g., which articles are most popular) to improve content and user experience.
- Advertising/Targeting: Delivering advertising that is more relevant to your interests (see Section 4).
3. How We Use Your Information (Purposes and Legal Basis)
We use the information we collect for the following purposes, based on the legal grounds indicated (relevant primarily for EU users):
| Purpose of Processing | Legal Basis (GDPR) |
| Service Delivery | Contract: To provide you with the news services you requested, manage your account, and process subscriptions. |
| Personalization | Legitimate Interest: To personalize content, article recommendations, and user interface based on your viewing history and preferences. |
| Marketing & Communication | Consent: To send you newsletters, promotional emails, and updates, only where you have explicitly subscribed. |
| Analytics & Improvement | Legitimate Interest: To monitor usage trends, measure the effectiveness of content, and troubleshoot technical issues to improve our Services. |
| Security & Legal Compliance | Legal Obligation: To prevent fraud, enforce our Terms of Use, and comply with legal requirements (e.g., tax, government requests). |
4. Sharing Your Personal Data
We only share your data with trusted third parties who help us operate our service, based on necessity and with appropriate safeguards in place.
- Service Providers: We share data with vendors that perform functions on our behalf, such as hosting (e.g., cloud services), analytics (e.g., Google Analytics), and customer support.
- Advertising Partners: We share limited information with third-party advertising networks (e.g., Google AdSense) to serve you targeted advertisements, which is essential to funding our free news content.
- Note: You will be provided with an option to manage your advertising preferences and opt-out of targeted advertising via our cookie consent banner.
- Legal Obligations: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
5. International Data Transfers
As a global news source, your Personal Data may be transferred to, and processed in, countries outside of the country where you reside. This includes transferring data to the United States and other jurisdictions where our service providers or servers are located.
When we transfer data outside of the EU/EEA, we ensure that appropriate safeguards are in place, such as using Standard Contractual Clauses (SCCs) approved by the European Commission, to protect your data.
6. Your Data Protection Rights
Depending on your location, especially for users in the EU/EEA, you have specific rights regarding your Personal Data. You may exercise these rights by contacting us using the details in Section 8.
- Right to Access: The right to request copies of the Personal Data we hold about you.
- Right to Rectification: The right to request that we correct any information you believe is inaccurate or incomplete.
- Right to Erasure (‘Right to be Forgotten’): The right to request that we erase your Personal Data, under certain conditions.
- Right to Restrict Processing: The right to request that we limit the way we use your Personal Data, under certain conditions.
- Right to Object to Processing: The right to object to our processing of your Personal Data (e.g., for direct marketing).
- Right to Data Portability: The right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Effective Date” and the updated Policy will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.
8. How to Contact Us
If you have questions or comments about this policy, or if you wish to exercise any of your rights, please contact our Data Protection team.